Club Fantasy's d is based on the rebel culture that dominated the previous nightlife scene for three decades when established under a wild lifestyle strongly influenced by music, clubbing and fashion. Behind the fresh brand is Edmund Joe Perez, the former Kanye West head of the famous studio Donda who has created for many album covers, the iconic yezzus logo and the clothing collection for the famous tour I feel like Pablo. In 2016, Perez left the studio and opened one of his own when, with his huge resume, he can find a wide variety of works, album cover designer, branding and clothing collections.